#210 S2 Episode 79 - Why Practice & Vulnerability Matter in Sales with Jordana Zeldin

This episode of the Sales Transformation Podcast with Collin Mitchell features Jordana Zeldin, sales coach, founder of Spriing Training, and co-founder of The Practice Lab. The relationship aspect is an undeniable part of sales. Creating rapport takes more than just a catchy pitch. By showing your own human side and being vulnerable, sellers get to connect with prospects and increase receptivity in the conversations. But this does not come automatically. In fact, it requires a lot of relearning which Jordana unravels with The Practice Lab, a space where sellers develop their skills like athletes, musicians and performers where they are allowed to stumble and even fail as a vital prerequisite for mastery. This vulnerability is also important within sales organizations themselves. As leaders at the helm, showing sales teams your willingness to grind through the work too and ask for feedback on their performance creates a connection otherwise lost in just theoretical coaching.