#212 S2 Episode 81 - Is Cold Calling Dead?

In this solo episode of the Sales Transformation Podcast with Collin Mitchell, he talks about the relevance of cold-calling in today’s sales operations. Despite popular misconception, cold calling is very much not dead. Certain things, such as reaching out to the prospective customer using other platforms before doing the actual cold call have changed, but the core principles do the same. Getting into the correct mindset, using good data, and reviewing your calls are still essential for getting a successful cold-calling session.