#218 S2 Episode 87 - Sell Without Selling Out with Andy Paul

This episode of the Sales Transformation Podcast with Collin Mitchell features Andy Paul. Andy is an experienced sales professional, entrepreneur, and author of bestselling sales books such as Selling without Selling Out: A Guide to Success On Your Own Terms and Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales. Andy talks about finding his own brand of salesmanship, and how it focuses on a buyer-centric approach, instead of a purely transactional perspective. He argues that buyers already know what they need, and that using traditional tactics such as hard selling and persuasion often doesn’t work and instead turns off potential customers. Instead, Andy recommends that sellers focus on creating a positive buyer experience, as rapport and positive relationships will rake in more revenue in the long run.