#249 S2 Episode 118 - Sales Made Better Via Design Thinking with Ashley Welch

In this episode of The Sales Transformation with Collin Mitchell podcast, Collin talks to Ashley Welch, Co-Founder of Somersault Innovation and author of Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue. Ashley shares how she stumbled into design thinking while doing a routine sales job and saw how applying it to sales has helped her close much bigger deals than ever before. Ashley zeroes in on adopting the Design Thinking way of being genuinely curious about your customers to co-create the best tool and experience for them. This way, customers feel that they are part of the process, and the resulting product or service is truly unique and relevant to their needs.