#260 S2 Episode 129 - The Best Kept Prospecting Secret

In this episode of The Sales Transformation with Collin Mitchell podcast, Collin talks about podcasting as an excellent prospecting tool. While Collin is usually quick to tell people to start their own podcasts, this time he’s just recommending that you look for shows that your prospect has guested on, listen to it, and look for things that you can use to reach out to them in a meaningful way. This way, your reach out efforts can stand out, since you already took the time to research the client and are much more equipped to make them relate to you in a human way.