#263 S2 Episode 132 - How Pre-Discovery Can Increase Close Rates

In this episode of The Sales Transformation Podcast, Collin talks about the benefits of doing Pre-Discovery calls to increase close rates. Instead of doing deep discovery calls with prospects that might not even be a good fit, Collin urges sellers to add another layer of qualification. He swears by the strategy, and talks about how it has saved time to make way for more revenue-generating activities.