#271 S2 Episode 140 - Show Your Customers & Prospects You Actually Give a Sh**

WE GOT IT ALL WRONG! Many of our salespeople’s selling strategy is to keep pushing the prospects to the edge until they give in to buying the product or service. But that’s not how it works! This latest episode of Sales Transformation is where Collin discusses that caring about your customer and not treating the conversation as a transaction is the true secret ingredient in winning over and building a lasting relationship with your prospects.