Bottled water, everywhere: Daniel Jaffee

Bottled water is now a $300 billion global industry and the most consumed packaged drink. So why are we drinking so much of it, and what's the environmental and social cost? Associate Professor of Sociology at Portland State University, Daniel Jaffee's book Unbottled - The Fight against Plastic Water and for Water Justice dives into the increasing distrust of tap water, and the rapid growth of bottled water in countries where tap water is safe to drink.