CHRISTIAN TOENNESEN - Media: shout loudly to champion sustainability

Christian Toennesen is a sustainability expert who has advised media companies to champion sustainability content. It is the responsibility of all media content producers to create and drive sustainability messages. He argues their greatest contribution to saving the planet is to change attitudes and behaviours of their audiences. He tells us about Sky, C4, ITV and BBC and how the competition between them has pushed the agenda for the front.  Subscribe to Saving Tomorrow’s Planet Podcast Apple Spotify