Episode 76: Interview with Paul Potratz

What does it take to build a luxury automotive brand from scratch—and turn a childhood passion into a multi-million dollar business? In this episode, we sit down with Paul Potratz, founder of Helderburg, the premier builder of custom, high-end Land Rover Defenders, to talk about his journey from corporate branding expert to running one of the world's most sought-after restoration shops.Paul shares how his love for British craftsmanship and Land Rovers, inspired by his father, led him to leave a 20-year corporate career to launch Helderburg. We dive into how he transformed a personal hobby into a thriving business, how social media played a massive role in selling his first Defender, and why every vehicle is fully bespoke—down to custom leather, paint, and even gold accents.And if you think these are just ordinary restored Land Rovers, think again—Paul reveals Helderburg’s latest bulletproof luxury SUV project, complete with electrified door handles, an escape hatch, a smoke screen, and even a hidden tire spike dispenser!🚙 Tune in now to hear:✅ How Helderburg became one of the largest luxury Land Rover customizers in the world✅ The art of bespoke automotive design and what goes into creating a one-of-a-kind build✅ Why brand storytelling and exclusivity are crucial in the luxury market✅ The insane details behind their new bulletproof Defender project🎧 Listen now and discover the art of redefining automotive luxury!📲 CONNECT WITH PAUL POTRATZ & HELDERBURG:🌐 Website: https://www.helderburg.com📲 Instagram: https://www.instagram.com/helderburgdefender📺 YouTube: https://www.youtube.com/channel/Helderburg🔗 CONNECT WITH SAVOIR FAIRE:🌐 Website: https://www.savfaire.com📲 Instagram: https://www.instagram.com/savfairemag/📘 Facebook: https://www.facebook.com/Savfairemag🎧 Like, subscribe, and let us know what resonated most with you in this episode! 🚀📩 Want to be featured or suggest a guest? Contact us at [email protected]