Getting Started with TikTok Ads with Will Perry

Pouring more and more money into Facebook ads but not seeing the same returns you used to? You’re not alone. But you’re not stuck either… Because there’s massive potential for success on another (NEWER) platform:  TikTok! Y’all know I’m obsessed. And so is the world, which means there’s a huge audience for your offer there. The best part? I’ll let TikTok ads pro Will Perry tell you in this episode.  In this episode of the podcast, we talk about:  The BIG change that disrupted Facebook advertising (& shifted Will's focus to TikTok more) Why being proactive and prepared is so critical to social advertisers TikTok's other MAJOR advantage over Facebook Attention online course creators! Here's why you should consider TikTok advertising 3 specific TikTok trends to follow NOW Will's warning about using branded content across all the social platforms Sales funnels --- does what works on Facebook convert on TikTok too? What are "spark ads" and how can they guide your TikTok creative strategy? #1 thing new brands should establish before investing in TikTok ads Which platform Will leverages the most for advertising his agency (hint: the answer might surprise you!) His predictions for the future of TikTok advertising TikTok ad compliance 101 (is the platform stricter than Facebook?) Bonus! Where you can learn to up your TikTok advertising game. …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   About the Guest Will Perry is the CEO+CMO of REASON Agency, an eCommerce growth consultancy. He is dedicated to accelerating growth for eCommerce businesses through 13 years of experience and REASON’s unique and unequaled optimization strategies. Websites: www.creativetestingmastery.com, www.reasonagency.co LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/ Facebook: https://www.facebook.com/williamperryofficial   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/208