The Importance of Building a Lasting Brand with Rachel Schenck

Your brand is so much more than a logo. In today’s podcast episode, I sat down with Rachel Schenck to talk about the importance of building a brand that lasts. Listen in for: Tips for branding your social media profiles What makes a good logo The types of files you need to get from your designer How to see if your ideal company name is taken   Quotes from this episode: If you want a brand that can stand the test of time, make sure you have enough information. Your brand should look like you belong the industry. If you have a business, whether it’s online or not, you have to have a business card. About Rachel: Rachel Schenck is a freelance creative consultant and designer at RS Creative&Design, which helps small businesses and entrepreneurs develop all of their marketing creative. From creating the logo and brand personality to print materials to consumer product packaging, she's your one-point-creative contact for everything your brand touches. Rachel is a Cincinnati, Ohio native now living in upstate New York where she spends her days developing brand creative and extending her client's visual voice across all marketing platforms. Connect with Rachel: Website Facebook Pinterest Links mentioned in this interview: Rachel’s Free Download US Trademark Site (further instructions in Rachel’s free download) Want more social media help? Join the free Facebook Crew!