010: Strategic communications for social change with Alice Sachrajda & Lena Baumgartner

In this episode we speak with Alice Sachrajda and Lena Baumgartner, the two authors of ‘More than Words’ - How communicating our shared values and forging mutual connections can bring hope for a new tomorrow.We discuss why good communicators should pay as much attention to how they make people feel as to the words they use. What it means to lead with shared values, why it is important to focus on systems that need to be changed and the solutions that are capable of doing so.'More than Words' is a recent investigation, commissioned by the Thomas Paine Initiative, making the case for why those working towards social change, can and should be using strategic communications as a powerful tool for achieving positive change.Visit us at www.thesocialchangeagency.org Follow us on Twitter at @SocialChangeAgHost: @EstherForeman Guests: @AliceSachrajda and @LenchenBaumProducer: Maria MancusoTheme music by Loyalty Freak Music