#072: Tripp Braden - Selling is a Team Sport

My next guest on Scale Your Sales Podcast Show is Tripp Braden, an executive coach who works with clients on their go-to-market strategies leveraging their teams' strengths to create a unique position in the market. We talk about business growth, building teams and emotional intelligence, sales and diversity. 00:00 Selling is a team sport. 01:05 More about building diverse supplier networks. 02:01 In times of COVID we need to provide leadership initiatives. 04:40 Why Government and education have a role to play in business? 06:13 How diversity offers a true benefit to organizations? 08:23 How do we incorporate customers into the discussion? 09:30 B2B sales are a team sport. 11:09 Tripp Braden comes from a world where everything is about whatever you kill, you get. 12:45 How do we change the inherent structures that limit us? 15:02 Emotional intelligence is an essential element to cope with this pandemic. 19:54 Why employers must get their teams involved in employee advocacy? 23:00 Tripp’s hero is Marc Benioff, find out why? 25:38 End https://www.linkedin.com/in/trippbraden/ https://twitter.com/TrippBraden https://trippbraden.com/