#082: Larry Levine - Why Authenticity is a Lifestyle and Is Not a Life Switch

My next guest of Scale Your Sales Podcast says, in a world of empty suits, he is leading a revolution of authenticity, integrity, and substance in the sales profession. He is the author of the Best Selling Book, Selling From the Heart and the Co-Host of the Selling From the Heart Podcast. Welcome to Scale Your Sales Podcast Larry Levine.  00:00 Why Authenticity is a Lifestyle and Is Not a Life Switch. 04:09 Why Larry is helping businesses adapt to the pandemic, working on mindset, heart set and skill set. 06:51 Why not many people can truly engage in a normal conversation that transitions to a sale conversation? 11:15 Hear why authenticity is a lifestyle, it's not a life switch. 13:55 More about Larry's book: Selling from the Heart, and the phrase “empty suits”. 16:45 Why Larry's advice is “care about things that you really care about”. 20:27 why asking the question: we've identified a problem; what have we done internally to discover it? 23:58 Why Larry encourages everybody to think about what’s your relationship looks like. 27:41 End https://www.linkedin.com/in/larrylevine1992/ https://www.sellingfromtheheart.net/larry-levine