#089 : Geoff Burch – Why Customers Must be the Heart of Business

My next guest of Scale Your Sales Podcast is Geoff Burch. He is a rip-roaring keynote speaker, author of six books, and TV presenter. He has been described by the press as the alternative business Guru and is one of the winners of the business communicator of the year award, also voted as one of the world's top 10 business motivational speakers. Welcome to Scale Your Sales Podcast Geoff Burch    00:00 Why Customers Must Be the Heart of Business  03:06 Talking about Geoff’s book - The Way of the Dog story, the character Derek Stubbins  9:34 Geoff likes that Smaller Businesses Working at 1% can easily Get A Hundred Percent Improvement.   16:08 Why Geoff Says, People sometimes Gets Stuck in Their Heads.  20.01 Finding and Keeping Customers is the Only Activity that can Generate Revenue.  22:54 Companies Should be Aware of their Own Business to Offer the Best Service for the Customers  25:31 There are Skills that Salespeople could Acquire to be More Persuasive towards the Customers   29:19 The Whole Business Need to be Sales Aware, Otherwise, They could Make False Promises  33:00 End  Geoffburch.com   Https://www.linkedin.com/in/geoff-burch-73754821/   https://www.amazon.co.uk/Geoff-Burch/e/B001K8EYLC?ref_=dbs_p_pbk_r00_abau_000000   Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.    Book Janice to speak virtually at your next event https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert   Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: http://scaleyoursales.libsyn.com    More on the blog https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon      Facebook: https://www.facebook.com/ScaleYourSalesJBG