#091: Melinda Emerson – Automation is Great but Companies Must Focus on Human Elements

My next guest of Scale Your Sales Podcast is Melinda Emerson. She is known as Small Biz Lady. She helps fortune 500 companies effectively target, and retain small business customers as the CEO of a quintessential group, she is America's number one small business expert. Welcome to Scale Your Sales Podcast Melinda Emerson  00:00 Automation is Great but Companies Must Focus on Human Elements?  6:19 Focus on the End Users Experience Helps Companies to Sell More  11:32 Melinda says, There’re Problems that Chat Bot can’t Fix, But Humans Can!  16: 04 Why it's Difficult to Change Vendors, unless they have a Catastrophic Customer Service Experience?  19:08 One of the Biggest Failures the Large Corporations Have Is the Follow-up After the Sale  21:47 Melinda Says, Look for Sales Trainers of Color and Women, people Have Different Perspectives and One Size Fits All Oriented Training Doesn't Really Work.  24:28 Why Melinda says, B2B Selling is Never Going to be an Impulse Buy.  27:30 End    linkedin.com/in/melindaemerson  Succeedasyourownboss.com  Smallbizladyuniversity.com     Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.   Book Janice to speak virtually at your next event https://janicebgordon.com  LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert   Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: http://scaleyoursales.libsyn.com   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG