#112 : Bill McCormick – Authenticity and Credibility is Key in Social Sales

My next guest is Bill McCormick. Bill is the Chief Sales Officer of Social Sales Link. As a LinkedIn sales and social selling trainer, Bill shows sales professionals how to start more sales conversation by leveraging the power of LinkedIn. Welcome to Scale Your Sales podcast, Bill McCormick.  0:00 Authenticity and Credibility is Key in Social Sales  2:24 How Virtual Social Selling Can Help You   5:53 Why Should We Take the Online Conversation Offline?  12:14 The Importance of Authentic Interactions  13:15 Branding Yourself the Right Way  19:01 The Shift in Sales Mindset Starts at the Top  22:23 What is True Customer-centric Sales?  LinkedIn: linkedin.com/in/billmccormicksocialsaleslink  Social Sales Link: socialsaleslink.com    Email: [email protected]  Twitter: BillTeamCC  Making Sales Social Podcast: https://podcasts.bcast.fm/making-sales-social  Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership. Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: http://scaleyoursales.libsyn.com More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSalesJBG