#123: Jeannie Walters - How To Create An Excellent Buyer Experience

My next guest is CEO of Experience Investigators, a certified customer experience professional, a LinkedIn learning instructor, and a TedX speaker. Hello and welcome to Scale Your Sales podcast, Jeannie Walters. 0:00 How to create an excellent buyer experience. 1:56 How to create fewer ruined days for customers. 5:18 The easiest sale to make are the ones we believe in. 10:00 You must understand emotional nuances to get customers. 12:34 Why understanding our customers and their journey is critical. 16:11 How different generations have different communication preferences. 19:16 Why we need to check in with our customers to figure out what they really need. 21:28 Ways to provide more diversity in the workplace 26:50 Customer journey mapping is a powerful tool for scaling sales. LinkedIn: linkedin.com/in/jeanniewalters  Website: experienceinvestigators.com  Twitter: jeanniecw  Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021 Janice helps companies around the world to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/ More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSalesJBG