#124: Alexander Low - Transform your CRM System to Maximize Success

My next guest is a digital sales transformation expert and is often described as the bridge between application, technology and the sales team. With the length of the sales stack in the thousands of applications, he is in demand. Welcome to Scale Your Sales Podcast, Alexander Low. 0:00 Transform your CRM system to maximize success. 2:40 Salespeople must open their minds to different ways of selling. 4:02 Why adoption is the biggest challenge for CRM system success. 6:48 We scratch the surface of the capability of technology platforms. 13:14 The sales tech stack is following what the martech stack did in the last 10 years. 18:26 Why reward the seller for creating long-term customer value. 25:08 Understand what you want the customer to achieve and work backwards. LinkedIn: linkedin.com/in/alexanderlow Website: paconsulting.com Website: linktr.ee/alexanderlow Twitter: alexander_low Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021 Janice helps companies around the world to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/ More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSalesJBG