#129: Judy Frank - Evolve Your Skillset for Insightful Conversations

In this episode, my guest, Judy Frank, talks about her experience of being in tech sales over 30 years ago, and how the pandemic has changed our skills to the extent that we are better equipped for insightful and focused conversations, whether that be in the face to face, offline, or the online world. 0:00 Evolve your skillset for insightful conversations.  2:14 Understand what works and what doesn’t in the world of virtual sales from the buyers’ perspective.  5:18 Why 82% of buyers are saying they’re never going back to face-to-face.  9:15 You have to be 100% focused on the buyer and customer experience.  12:05 The number one strategy to enable buyers to buy is building rapport.  17:33 Women in sales have become more represented over the past 40 years.  LinkedIn: linkedin.com/in/judyfrank  Twitter: twitter.com/frankjudy  Email: [email protected]  Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021 Janice helps companies around the world to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/ More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSalesJBG