#136: Nancy Calabrese – Prioritize your Tonality to have More Engaging Conversations

In today's episode, my guest talks about picking up the phone, but also about the importance of tonality to engage in conversations. Cold calling, she says, is an important marketing channel and if you don't do it, then you're leaving money on the table.   My next guest is the founder and CEO of One of a Kind Sales. In 2011, she saw the need for better quality, highly specialised lead generation. Using consultative selling skills, One of a Kind Sales proudly delivers unique lead generation, setting qualified appointments and providing top of the line sales training for their clients and their employees. Her team are highly trained sales professionals that excel at what most people hate doing. They love cold calling.   0:00 – Prioritize your tonality to have more engaging conversations.   02:45 - The significance of a pre-sales procedure.   05:30 - Why Tonality is important when cold-calling.   09:40 - Why is it essential to train your sales team in communications.   12:00 - Why communication style is crucial.   15:00 - The Value of discovery Conversation and Understanding Communication Styles   18:45 – Knowing who can add value to your business is critical.   22:38 - Nancy explains YAVIS and how it adds value to the company and your personal development?     LinkedIn: linkedin.com/in/ncalabrese Website: oneofakindsales.com Twitter: oneofakindsales   Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.   Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG