#140: Laura Hannan - The Value of Nurturing LinkedIn Conversations to Lead Generation

In this episode, my guest gave so many great insights and actual know-how and practical tips on how to most efficiently use LinkedIn, how to create the conversations that you want, how to use LinkedIn with a LinkedIn sales navigator, and why you would like to be on LinkedIn cells navigator what it how to develop the nuances of what's working for your business.   You're going to love the conversation that we have the founder of pitch one to one a done for your LinkedIn profile marketing agency that, after four years, now has 35 team members. As a LinkedIn trainer. She blends her sales background in agencies and tech companies with her passion for content and helping to make LinkedIn work for sales.   Timestamps:   00:00 - The Value of Nurturing LinkedIn Conversations to Lead Generation   05:00 - How to tailor a connect message without it sounding like a sales pitch   08:30 - Importance of adding value to generate leads on LinkedIn   11:00 - Use Sales Navigator to target individuals you want to connect with.   15:30 - How the customers' experience impacts the sales outcome   18:30 - The importance of recommendations in a sales pitch   20:40 - 3 Pillars of conversation handling   26:20 - A way we can improve diversity in sales   30:10 - What is Pitch 1-to-1 "FAN"?   LinkedIn : linkedin.com/in/laurahannan-sales Website: pitch121.com Twitter: laurajhannan     Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.   Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG