#141: Leanne Chescoe - How Account-Based Marketing Can Boost Customer Experience

In this episode of Scale Your Sales podcast, Leanne Chescoe, B2B marketing expert, talked about account-based marketing, and the next generation is performance-based experience.   You may know that I have a real preference for customer experience and its impact on sales, so hear my guest talk about how this helped to change the way we market and why it's so important to base everything you do on the customer's journey, is a delight.   Leanne has a proven track record in website development, campaign management, and lead generation. Her commitment and enthusiasm led her to specialize in account-based marketing growth, marketing demand generation sales, and marketing alignment. Welcome to Scale Yor Sales Podcast, Leanne Chescoe. Timestamps: 0:00:00 How Account-Based Marketing Can Boost Customer Experience 0:03:00 - The relationship between B2B and B2C marketing 0:04:20 -Types of Buying Signals 0:06:10 & 0:18:00 - How Account Intelligence works 0:08:50 - Structuring an advertising campaign 0:11:40 - The Difference between ABM and Account-Based Experience ABX 0:14:00 - Using Journey-Stage Model 0:20:00 - Importance of Fragmenting Data   LinkedIn: linkedin.com/in/leannechescoe   Website: demandbase.com (Company Website)   Twitter: LeanneMoir84     Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.   Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG