#146: Aaron Spencer - The Shortest Route to the Best Sales Outcome

In this week's episode of the Scale Your Sales podcast, Aaron Spencer discusses the distinctions between sales enablement and sales operations in this episode, but she also goes in-depth on the organizational aspects, level of complexity, and how it benefits the customers. She is passionate about learning new things and coming up with innovative and augmentative solutions to problems in order to get things done quickly and effectively. She transitioned from UK enterprise direct sales to worldwide sales enablement roles for two publicly traded businesses throughout her more than 20 years of expertise in the SaaS industry. Please welcome to Scale Your Sales Podcast, Aaron Spencer. Timestamps: 00:00 – The Shortest Route to the Best Sales Outcome 05:40 – Enable Sales Marketers to Deliver Messages Efficiently 10:30 – How to Build a Sales Process 13:35 – Identifying Goals for Sales Enablement 15:30 - The importance of After-Sales Customer Support 18:30 – Difference Between Equity and Equality 29:00 – Prioritizing open communication with your team linkedin.com/in/aaron-spencer-5328b363   Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.   Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG