#148: Jarod Greene - Right Content at the Right Time of the Sales Journey

My guest on this week's episode of the Scale Your Sales podcast, discussed the context of content and how crucial it is to deliver the appropriate content to your buyers at the precise time when they need it, depending on what stage of the process they are in.  Jarod Greene, believes that the status of 70% of content is not used, because it is not good, and it is not given at the appropriate point.   Highspot is one of those companies that places a strong emphasis on ensuring content delivers through metrics, and training is delivered just in time to provide sales staff with the information they require at the appropriate time.   Jarod Greene, the Vice President of Product and Customer Marketing is passionate about helping people find resources and finding solutions to challenging issues.   Welcome to Scale Your Sales podcast, Jarod Greene.   Timestamps:   00:00 - Right Content at the Right Time of the Sales Journey   04:19 – Meeting the Buyers Where They Are In Their Sales Journey   10:20 – Prioritizing the Notion of Enablement with Empathy   12:20 – Aligning Entire Organization With Goals 17:20 – Being Buyer Empathetic   20:04 – Getting Rid of Biases for Diversity in Sales   linkedin.com/in/jarodgreene   [email protected]   Twitter: jarodgreene   Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.   Janice helps companies worldwide to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG