#161: Timothy Hughes – Social Techniques to Influence Buyers and Changemakers

In this week’s episode of the Scale Your Sales podcast, my guest Timothy Hughes who I interviewed in episode one, talks about the second edition of his book “Social Selling: Techniques to Influence Buyers and Changemakers”. Timothy also discusses the 3 things that every sales professional needs to do to have a great social profile.    Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow.    He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”. Both published by Kogan Page.   Welcome back to Scale Your Sales Podcast, Timothy Hughes.    Timestamps:   00:00 - Social Techniques to Influence Buyers and Changemakers   04:40 - What is being digital today all about? What is social selling?   8:00 - Importance of having the right digital conversations   12:35 - The reason for the resistance of sellers to understand that buyers are now going digital   16:40 - Timothy Hughes discusses the second edition of his book “Social Selling: Techniques to Influence Buyers and Changemakers”   20:00 - Importance of reassessing the sales and marketing process   27:00 - The Golden age of the B2B Sales https://www.linkedin.com/in/timothyhughessocialselling/ Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG