#171: Jennifer Ives - Approach Potential Customers With Your Perspective

In this week's episode of the Scale Your Sales podcast, my guest is Jennifer Ives. She is an award-winning business executive with deep experience crafting revenue-generating strategies and driving double-digit growth at technology companies around the world.    A self-described ‘data geek,’ Jennifer is often recognized by industry peers and analysts for her work, notably as a Business Transformation 150 honoree, and named two times by The Software Report to their Top 50 Women Leaders in SaaS list -- recently making their Top 5 list in 2022.    Jennifer Ives  is a sought after board and advisory board member, including IES’ Women in Sales Leadership Forum.   We both recently co-authored the top selling book Heels to Deals how women are dominating in B2B sales which was published on International women's day March the 8th 2020.   Welcome to Scale Your Sales Podcast, Jennifer Ives.   https://www.linkedin.com/in/jenniferives1/   Timestamps:   00:00 - Approach Potential Customers With Your Perspective   04:55 - The Importance of Customer Experience   07:40 - Lack of Focus on Retention and Acceleration: A Critical Issue   09:05 - The Financial Implications of Customer Acquisition   11:20 - Maximizing Potential and Customer Perspective through Empathetic Approaches   14:40 - The Importance of Diversity in Sales   17:05 - Navigating the Sales Ladder: Personal Experiences and Insights   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com      LinkedIn: https://www.linkedin.com/in/janice-b-gordon    Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast    More on the blog https://scaleyoursales.co.uk/blog     Instagram: https://www.instagram.com/janicebgordon    Facebook: https://www.facebook.com/ScaleYourSalesJBG