#178: L'areal Lipkins - Sales Process Leads Sales Performance

In this week’s episode of the Scale Your Sales podcast, My guest is L’areal Lipkins.  L’areal Lipkins is the CEO of Lipkins Consulting Group; She helps sales teams to convert more prospects into paying clients by improving their sales process.    L’areal Lipkins is a B2B Sales Trainer, Keynote Speaker, Certified DISC Trainer and Sales process developer. L’areal is also the author of the book “What Top Performing Salespeople Do Different.”    In this episode, we talk about what salespeople do differently to become top sales performers, the process of converting potential clients into paying clients and the importance of the process to reach this goal.    Welcome to Scale Your Sales Podcast, L’areal Lipkins.    Timestamps:    2:28 – What top performing salespeople do differently?    4:15 – Having a process gives you flexibility    6:29 – Make the organization relevant to their buyers    10:16 – Shifting the mindset    14:52 - Defining the service that needs to be delivered    19:38 – Get the full details with limited number of questions    22:00 - Proven and tested sales strategy    https://www.linkedin.com/in/lareallipkins/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com      LinkedIn: https://www.linkedin.com/in/janice-b-...    Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast    More on the blog https://scaleyoursales.co.uk/blog     Instagram: https://www.instagram.com/janicebgordon    Facebook: https://www.facebook.com/ScaleYourSal...