#224: Michelle Accardi – Sales Success through Customer Relationship Building

In this week’s Scale Your Sales Podcast episode, my guest is Michelle Accardi, the CEO of Liongard. Liongard is the global leader in configuration change detection and response, providing MSPs and IT executives with the most effective way to provide IT Governance and Cyber risk mitigation. Michelle Accardi is an innovative leader with over two decades of experience growing MSPs and technology companies with an excellent track record of success. Previously to joining Liongard, Michelle was CEO of the nation's largest cybersecurity-focused MSPs, Logically. She also spent roughly nine years leading Star2Star Communications and ultimately selling that business to Sangoma Technologies in 2021. In this episode, Michelle shares her journey from sales to CEO, emphasizing the importance of relationship selling in cybersecurity. She discusses the value of being customer-centric, channel sales strategies, and the role of customer feedback in shaping business strategies. Michelle also touches on the concept of enhanced security posture, stressing the vital role of understanding customer needs in effective sales strategies. Tune in for concise insights into the cybersecurity landscape and strategic considerations for success. Welcome to Scale Your Sales Podcast, Michelle Accardi. Timestamps: 03:06 – Transactional sales for quick solutions; relationship sales essential for tailored customer needs. 09:07 – Mapping security controls to get cyber insurance. 11:54 – Tech industry journey: from startup to CEO. 15:33 – Establishing parameters, priority explanation, ongoing training, dynamic conversations. 19:28 – Key to success: customer-centric approach and product-led growth. 21:13 – Understanding customer needs, community involvement as foundation of Liongard. https://www.instagram.com/liongardhq/    https://www.facebook.com/liongardhq/    https://www.linkedin.com/in/michelleaccardi/    Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event:  https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/       Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast    More on the blog: https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon      Facebook: https://www.facebook.com/ScaleYourSal...