Episode 006 – Glen Williamson - Selling is About Creating Value Not Relationships!

Selling is About Creating Value Not Relationships. Glen Williamson says, relationships in sales is a fallacy and cause mediocre results. He talks about knowing is not understanding and importantly your buyer wants you to understand what important to them and how you can add value, more than they want your friendship. Listen to Scale Your Sales podcast for Glens’ three conversations essential in your Value Proposition? Go to Glen's whitepaper The Sales Directors Secret https://www.glenwilliamson.co.uk/bl