Episode 008 - What Stephen Kelly says on Customer Obsession and CEO’s Serving a Bigger Purpose

Stephen Kelly is obsessed with customers! He says, growth cures almost all evils but the power is now with the buyers. It's all about trust and companies must establish themselves as thought leaders and not ask the customer the same question twice. Sellers must understand the market has changed, that 90% of the research has been done by buyers, before talking to a salesperson. Listen to what Stephen has to says about the gender pay gap, the role of a CEO and much more besides.