Episode 009 - Alice Heiman How TradeShow Makeover to deliver ROI

The tradeshow industry has grown year on year for over 8 years. Companies are spending millions on trade show but not getting the ROI.  Alice Heiman says that companies do what they have always done and do not get the results. She is on a mission to reverse this providing tips on how you can maximise the ROI with planning and the use of digital.   Alice talks through the Mutual Action Plan process that helps your salespeople provide real pipeline forecasts rather than the hopeful pipeline predictions.