Episode 010 - Niraj Kapur How Salespeople Become Irrelevant & Why Integrity is Critical

Niraj is forthright on salespeople becoming irrelevant and he is on a mission to change this. Most people are not aware that they work in sales, he says. Buyers have become savvier, while sellers have not!  Salespeople try to sell by email. People buy people and this involves a conversation. The problem is salespeople don’t answer questions, they do not research their client and they do not listen enough. Listen to the discussion to discover what needs to change.