Episode 016 Elinor Stutz Trusted Relationships is the Differentiator for Selling Well

Great advice from Elinor Stutz who says to scale your sales you must build trust upfront, grooming professional personal relationships and understanding what’s important to them first. If there is another preferred partner that the buyer is considering, she suggests being the backup supplier and asking them to test one of your smaller services upfront so you prove you can deliver outstanding service. Elinor recalls this is how she gained the business with referrals and recommendations growing over time.