Episode 021 - Sam Robinson: Sales Enablement Supports the Drive to Business Performance

Sam Robinson, Director Sales Enablement Sage, is very clear Sales Enablement function provides support to drive business performance. He says, watch-out for snake oil salespeople trying to sell solutions instead, focus on world-class execution. Structure, Skill, Mindset helps to understand the drivers and how they affect the gaps in the business, how our solution plug the gaps and how we manage the anxieties that the customer may have?