39 - Backend Systems To Increase Growth
Scale Your Small Business - A podcast by Jillian Flodstrom
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This week, we are going to break down a few of the most useful, most effective, and easiest to use backend systems that you can implement and see an immediate impact on your business. There are plenty of important front-end, client-facing processes, but without a solid foundation behind the scenes, you may not be getting the most out of your business. Let’s talk about it. The first backend system we’re going to touch on is appointment software. Having consistent, clear appointment scheduling software is essential for the growth of your business. Scrambling, ‘surprise’ visits, or missed meeting all together can negatively affect your work in multiple ways. Calendly and AppointmentCore offers systems that allow you to have a clear flow of appointments. Next is texting software. Texting software allows clients to text a business phone number versus having to have a personal cell phone always in use. This way, you can have the same phone number clients can call or text without purchasing an entirely new phone line. CRM’s are massively important, but be sure to choose one that is a good fit for your business. Think ahead and adapt to your business’s future growth and make sure you already have a system that you won’t have to replace multiple times as you expand. You can go big with something like Infusionsoft, or start simpler and more affordable with MailChimp. File sharing in a quick, efficient way is a great way to boost productivity within your business. Using Dropbox or G Suite allows you to instantly share files of any size and encourage collaboration across the board. Communication is paramount in any business, as it facilitates every inner working of what you do. Slack is a professional, clean instant messenger that your employees can use for quick, efficient communication in an individual or group setting. It alleviates email inbox clutter and on the whole, makes life a whole lot easier. Password protection software may be the single most important investment you make for your business. 1Password and LastPass give you the ability to share a confidential password quickly, and revoke privileges if necessary. Keep your business safe! Finally, having a team Kanban board software like Asana lays out projects clearly, step-by-step, and with assignments. With Asana or Trello, you can have multiple things going on, but it’s all there for you to look at without being overwhelming. This software prevents all those small things from slipping through the cracks. Key Takeaways Having a consistent, clear appointment scheduling software is essential for the growth of your business. Scrambling, ‘surprise’ visits, or missed meeting all together can negatively affect your work in multiple ways. Texting software allows clients to text a business phone number versus having to have a personal cell phone always in use. This way, you can have the same phone number clients can call or text without purchasing an entirely new phone line. CRM’s are massively important, but be sure to choose one that is a good fit for your business. File sharing in a quick, efficient way is a great way to boost productivity within your business. Using Dropbox or G Suite allows you to instantly share files of any size and encourage collaboration across the board. Maximize internal communication and alleviate email inbox clutter with Slack, a professional, clean instant messenger that your employees can use for quick, efficient communication in an individual or group setting. Password protection software may be the single most important investment you make for your business. 1Password and LastPass give you the ability to share a confidential password quickly and revoke privileges if necessary. Having a team Kanban board software like Asana lays out projects clearly, step-by-step, and with assignments. This software prevents all those small things from slipping through the cracks.