David Cramer, founder of Sentry - why you should consider M&A

David Cramer, co-founder of Sentry talks M&As and why they should be utilized more when you don’t achieve huge success. Plus we talk about the importance of good branding.We discuss:The biggest mistake small startup founders make by not exploring potential acquisitions.The role of ego in startupsProduct-market-fitHiring entrepreneurial talent and why acqui-hiring is so big.The significance of branding beyond just marketing – how it builds trust, recognition, and demand.Sentry’s approach to branding, emphasizing authenticity, community, and accessibility.What DevTools can learn from Liquid Death and PorscheWhy brand mattersThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign-On and audit logs. https://workos.com/Links:David Cramer's blogDavid Cramer on XSentry