Developer Marketing with Adam DuVander

Adam DuVander is an expert in developer marketing and the author of two books: Developer Marketing Does Not Exist and Technical Content Strategy Decoded. In this episode, we dive deep into the world of developer marketing, specifically focusing on early-stage companies building tools for developers and how to create engaging content for your audience.What we cover:Adam's journey from journalism to developer marketingThe importance of developer marketing for early-stage companies and its role in product growthIdentifying your target audience and understanding their pain pointsHow to create content without directly promoting your product, yet staying relevant to your target audienceThe concept of becoming a media company within your niche and providing value through contentThe importance of engagement metrics over vanity metrics for early-stage companiesThe Jedi Developer Mind Trick: how to showcase the value of your product without directly promoting it, especially for early-stage companiesExamples from successful early-stage companies like LogRocket and StoplightHow to measure the success of your content and know if it's working for your early-stage companyTips on choosing the right topics that resonate with your audience and relate to your productAdam's new book, Technical Content Strategy DecodedBuy Adam's new book here