Killing features with Josh Twist, founder of Zuplo

Josh Twist is the founder of Zuplo, an API gatewayIntroducing Josh Twist, the founder of Zuplo. 0:00Zuplo vs Azure API management.How do you make this fit into the developer workflow? 3:06How Zuplo fits into the development workflow.How to democratize API management and make it something every business wants to use.Best practices for implementing API key authentication.Stripe quality API out of the box.The power of removing friction in creating a better experience. 8:58The power of removing friction from the process.How do you create a product that is easy for beginners but still has a powerful experience? 11:31Loom is a great example of a product that exists only because it removes friction.Building a product is like building a video game.How to keep both the developer and the customer experience in mind.The formula one analogy for designing a product from scratch.What’s going to go into the next generation of Zuplo? 17:27How Zuplo keeps things simple and makes decisions.Why you have to have a lot of customer empathy and invest in tools. 19:39The importance of customer empathy.Why Josh made the decision to switch over to OpenAPI.Killing features can be hard as a business-to-business company.One chart to think about.The importance of partnerships and content. 24:29Making videos for supabase customers.Partnerships with other small businesses.How Zuplo got their first customers.Zuplo rate limiting feature. 28:02Rate limiting in Zuplo and Supabase.Developers who are small-scale loving ZuploMaking videosRemoving friction and building an 11-star experience.Zuplo - https://zuplo.com/Josh Twist - https://twitter.com/joshtwist