The Making of a Category Killer with Matt Spencer, CEO Baby Bunting [S1.E3]

Baby Bunting is Australia’s largest baby goods retailer, and this episode tracks the strategy & execution of what was a small, state-based, family-owned and operated business into the emergence of the leading national retailer in the category. Matt gives amazing insight into the playbook of how this all unfolded over the 10 years (and counting) of his time as CEO, driving revenue from $40m to over $350m. Matt dives into the importance of an incremental strategic approach, understanding how each building block could add to the next, and the prioritisation of these.  Above all else though, there is a continual theme that shines right throughout this interview, and its the importance of a great team in supporting a CEO or founder in all aspects of their role. Matt also gives great perspectives on his experiences as a CEO, not only in transitioning Baby Bunting from a private to a public company, but also the life of an executive and the lessons he’s learned along the way.