Do Nordic brands get TikTok?

Finally, our weekly podcast is back from it (a bit too long) summer hiatus! This week we focus on the rise of the famed social media and entertainment platform.Why it’s more popular than its competition Facebook and SnapchatWhat happens when new generations start using TikTok as its primary search engineHow should brands use TikTok to boost their engagement? Or should they? We talk about the implications of the Chinese ownership.We look at which Nordic brands are doing it best on TikTok.With: Konrad Olsson, Editor-in-Chief & Founder, Roland Philippe Kretzschmar, Editor-at-Large, and Erik Sedin, Junior Editor.Our weekly show discusses how technology is transforming the creative industries.  Hosted on Acast. See acast.com/privacy for more information.