#23 The "product" movement's impact on Design, tips to navigate transformation, Design Leadership, and more | Beth Stensen (Posten Bring, Netlife, Ruter)

My guest today is Beth Stensen.Beth is a gem in the Design world in Norway.She was Head of Design at Ruter (the company responsible for the plan, coordination, order and market of public transport in Oslo & Akershus), she then became the CEO at Netlife (famous for their Y Oslo Conference), and now she's the Head of Design at Posten Bring - the leading post company in the Nordics.Beth has a lot of experience with transformations and this conversation is packed with insights and advice from her journey - as well as reflections on the Product Movement and how it's impacting Design, and its future.We covered:* The “Product” Movement and its impact to Design* Making room for the intangibles* Reflections on “tension” between Design and Product* Ruter’s transformational journey* A practical example of what a great Product Vision looks like* Tips to navigate transformation as a Designer and Design leader* Insights from Beth’s journey at Posten Bring so far* The Future of Design* And moreI really loved talking with Beth. There’s so much wisdom here. I hope you enjoy this conversation as much as I did :) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com