EP. 101 - Leveraging Job Changers for Quick Pipeline Generation | Scrappy Playbooks

In this episode, host Mason Cosby discusses the value of tracking job changers as a signal for generating quick pipeline. He shares cost-effective strategies for identifying, engaging with, and converting job changers to build a solid account-based marketing (ABM) program.========================================Key Discussion Points:(01:20) Why job changers are a valuable data point for identifying new business opportunities quickly(02:56) How to use your existing CRM system to identify job changers and potential opportunities(05:04) Tips for approaching job changers who are settling into new positions and how to offer value during this transitional period(08:18) Content strategies tailored specifically for job changers and how to distribute them effectively(11:15) Nurturing relationships with job changers who are still searching for their next opportunity(13:30) How to track, engage, and convert job changers into actionable leads for your ABM strategy