EP. 109 - Social Selling Success Without Viral Content

In this episode of The Social Selling Podcast, host Daniel Disney interviews Mason Cosby, host of Scrappy ABM, about his successful social selling strategies on LinkedIn. Mason shares how he has generated significant revenue without relying on viral content or a large following, focusing instead on consistent, meaningful engagement.Best Moments:(02:38) Mason's start on LinkedIn and initial failures(03:58) The importance of engaging with prospects' content(05:18) Balancing personal and professional content on LinkedIn(10:50) Mason's approach to converting connections into clients(16:40) Time commitment for social selling activities(18:39) Maintaining consistency in social selling efforts(23:39) The importance of patience and long-term commitment in social selling