EP. 23 - Partner with these People NOW for MASSIVE ABM Impact w/ Blake Williams from AMPFactor l Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby interviews Blake Williams who is the founder and CEO of Ampfactor. They discuss creative and budget-friendly strategies for leveraging account-based marketing (ABM) through partnership channels. Blake provides a playbook for how smaller organizations with limited resources can partner with key influencers at target accounts to create custom content and expand their brand presence.Key Discussion Points:The mindset for ABM through partnerships should be maximizing leverage to get an outsized return. Look to "borrow" the trust and awareness that partners have already builtOutline of the partnership influencer playbook. Focus on creating content together with partners for mutual target audiences to generate first-party data on what those accounts want/needKey steps: Identify rising star sellers as partners, sponsor them to create content tailored to their networks, and handle production but require them to distribute. Start with a pilotThis gets your brand directly into the minds of buyers and creates a one-to-many impact as those sellers promote your brandResults include a high volume of introductions to target accounts. One customer went from 1-2 introductions per quarter to 12 in the first month