EP. 31 - PARTNERSHIPS as an ABM Channel??? l Recorded on Make Them Famous

When partner managers attempt to create with their strategic growth teams, it can often be an uphill battle for both sides. Misalignment, lack of understanding of the other departments objectives, processes and tribulations… And many times, it ends in failure.This episode is all about how to overcome the roadblocks partnerships teams may face when working with their marketing and growth leads.To help us all understand, I have found two individuals who know more about partnerships-marketing alignment than anyone.Discussion Points:The biggest reasons partner teams struggle to work with their growth teamsHow partner teams can avoid these pitfalls of working with growth teamsWays they can “go rogue” and start building pipeline without losing their jobBuilding an ABM campaign that includes partnersEfficient content creation with partnersFacilitating logical referrals with these partner campaignsWays partnerships people be looked at as a positive aspect of your growth teams day