EP. 38 - Getting the Attention of Microsoft or Any Large Partner with Rob Fegan of Venvito | Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby interviews Rob Fegan, founder of Venvito, about strategies for partnering with large technology companies like Microsoft to drive substantial revenue growth. They provide a practical 4-step playbook for getting the attention of and aligning with partners, with insights on messaging, programs, incentives and more.Key Discussion Points:Adopting the right mindset for win-win-win partner relationships (00:02:04)Understanding what partners care about: revenue, relationships and relevance (00:05:55)Leading with your "superpower" - the key things you uniquely deliver to customers (00:08:12)Identifying the right people to align with within massive partner organizations (00:12:15)Getting listed in partner marketplaces like Microsoft's (00:20:10)Tapping into incentives and funding programs partners offer (00:22:42)