EP. 39 - You DON'T Need 200K! I Recorded on Digital Banter

When people think of ABM, they often believe they need $200K in technology and an additional $200K in media spending. The good news is that this perception is completely inaccurate. In fact, you shouldn't invest a dime in either of these without a concrete strategy and a proof of concept.Tune in this week as Mason Cosby delves deep into how to initiate ABM and execute it effectively, even on a budget.