Adapting Your Mindset When Moving from Incumbent to Challenger with Kelly Starman, CMO PartsSource

This week, we're joined by Kelly Starman, CMO of PartsSource, a leading online healthcare marketplace for mission-critical healthcare products and services. Kelly cut her marketing teeth GE, Athena health and was CMO of Phillips (North America) before joining challenger brand, PartsSource. As a result she has a wealth of knowledge on what it takes to be a successful marketer when moving from incumbent to challenger brand. New Episode of Scratch Every Wednesday! https://www.youtube.com/@Wearerival?sub_confirmation=1